Why you really should be doing author interviews

Hey.

I've been a big moan in the past (we know, says everyone ever, we know), but there is one aspect of self-promotion I enjoy: author interviews and spotlights. They tend to be good fun, and they are an aspect of promotion that should not be overlooked. If you haven't done any yet, get involved. It's a chance to talk directly to your readership, to give them an opportunity to learn a little bit about what kind of person you are, about what drove you to write your crazy book in the first place. Yes, reviews and promo spots are great, but a lot of readers want to know if the author is similar to any of the characters, of if the author found her or his self in similar situations in real life. Young social media savvy readers in particular will want to reach out and connect - so give them the opportunity to do exactly that.

Everyone's a winner here. The author gets some positive exposure, the blogger gets some good content to post and tweet about, driving traffic to both blogger and author. An added bonus - this content isn't time limited. It stays up until the blogger decides to take it down (and we all hope they don't!).

As you do more and more interviews, you'll end up with a vault of answers you can give to a wide range of questions - although you might not need an answer to If you were a box of cereal which one would you be? very often in your career. You never can tell, though.

Plus, if you're a bit reticent like me, interviews will give you increasing confidence to talk about your work, and you should be talking about it because you should be proud of what you've achieved.

A great big thank you to the guys below. They truly believe in indie authors, and do their very best to promote those they showcase on their blogs. I enjoyed doing every one of these interviews and spotlights. Visit them, read them, follow them.

And if you get featured on someone's blog, make sure you re-tweet them. And link back to them. They've done you a favour - do the same for them.

https://teripolen.com/2017/12/08/indieauthor-friday-steve-conoboy-ya-horror-ghosts-steveconoboy/

Twitter handle: @TPolen6

I did an interview with Teri Polen on her great blog. This is a little sample of how that went:

What’s the most constructive criticism you’ve been given in your writing career?

There’s two things, the first of which I’ve heard time and time again, most clearly from Stephen King’s legendary ‘On Writing’ (I reference King a lot in blogs and posts and I just don’t care). Drop the adverbs. Don’t be afraid to just say ‘she said’. Honestly, I think this piece of advice makes writing a lot clearer. Going through a passage a few times and taking out adverbs goes far in the removal of clunkiness.

The second thing, and slightly more abstract, was my introduction to General Semantics. Look it up, seriously. It’s where we get the notion ‘the map is not the territory’. I learned about it from this sci-fi editor who was attempting to get my short story writing up to the point where I was worth printing. He nearly managed it. But GS can teach you a lot about clarity, word usage and meaning. Basically, I was throwing too many words at the page without considering if they were getting my message across (there are those who say I over-extend my sentences now – I was way worse back when I started out). Writing stories is fundamentally an attempt at communication between myself and the reader, and I want them to get the image I’m trying to transmit to them as clearly as possible.

General Semantics is meant to bring clearer thinking, peaceful interaction and greater sanity. This is the complete opposite of my home life. Daughters and cats result in none of these things.

writerdmayall.wordpress.com/2017/09/17/authors-spotlight-steve-conoboy/amp/?__tw

David put together a great Author Spotlight for me, covers both my books in detail with large cover images. Really appreciative of this one.

Twitter handle: @writerdmayall

Hit David up if you fancy something similar for yourself.

authoranthonyavinablog.com/2018/01/28/interview-with-author-steve-conoboy/amp/?__twitt

Twitter handle: @AuthorAAvina

And finally, this is an extract of an interview I did with Anthony Avina, who not only gave me a great review for my first release, but he's also going to read my next novel A Graveyard Visible. A hard working guy doing a lot for indie authors.

7) What advice would you give to up and coming authors?

Do it for the love. Really, that’s the most important part of the whole process. If you’re enjoying what you’re writing, then there’s a chance that someone else will enjoy reading it. If it feels like a slog, something’s wrong. I’ve dumped a couple of novels partway through the writing process because they felt so off.

8) What’s next for you in the world of writing? Any new or upcoming books on the horizon?

I’m currently gearing up for the release of A Graveyard Visible on 27th April 2018, so there’s a lot of promotion work and pulling together some reviews (which are proving to be very divisive so far – that’s either incredibly worrying or a great marketing tool). It’s being published by Lodestone Books, and the cover and the layout of the paperback look absolutely fantastic, so pleased with the result. On the writing side of things, I’m playing about with a possible tone change for an AGV sequel, as well as being deep into the writing of a story about the political activism of a pig. Yeah, it’s something a little bit different.

That's my highlights from the last couple of months. You know what? I've been enjoying doing little blog posts about upcoming indie books in recent times... Maybe I'll start posting some author interviews as well. After all, everyone wins. And it means I get to mess with other authors' heads by setting them weird questions about what cereal they would be and why. Yeah. Revenge.

Laters.

I'm an author without a website!

I know, shocking isn't it?

Actually, it's really bad that I've left it so long. It's only because I've committed myself to updating this blog with info on how my promotion work is going (long sentence, breeeeeathe) that I even realised I'd made such an oversight.

During my research into the things authors should have/should be doing/cannot possibly function without, post after post after post reiterated the same thing: as an author, you must have a website. It's essential. It's like your store front, it's a central hub for everything you do, it's the first thing prospective readers are going to look for.

Here's an example of what I'm on about. This is taken from Publishing... And Other Forms of Insanity. It's an amazing website for authors of all levels. Honestly, there's so much content here it's ridiculous.

Even if you have not yet been published, you absolutely MUST have an author's website. Websites are not optional; they are a requirement for anyone with something to sell. (Authors are not only selling their writing, they are selling themselves.) At the very least, put up your first page (bio and photo), a blog, and a contact page. If you want to talk about your current writing project, do so on your blog.

Not optional. A requirement. Lordy.

(Go here to read more of this article, and then get yourself totally lost in all the links: http://publishedtodeath.blogspot.co.uk/2012/11/everything-i-did-wrong-part-2-designing.html)

Long past time to get cracking, then.

Now, I should say that I did have a website already in place - and it's still up. Macadamian Pliers was due for release, and I knew I had to at least try to do something to get that novel some space on the interweb, and everything has a website these days. But instead of making an author website with a page or two about the book with links to go and buy it, I did something slightly different. And by slightly I mean radically. The website I created was put together from the point of view of the novel's characters. Yeah, that's right, it's a site from within the Macadamian Pliers universe, as if he was real and Cherry and Frank were real and all the stuff that happened was real. Yeah, I did that. Spent hours on it. Thought I was really clever.

I suppose it might have been clever if I was an established author, or there was lots of buzz around the book and people were aware of it, but in hindsight it just came across as confusing.

It's still online, I can't bring myself to kill it off - this is the link: http://ihatemacadamianpliers.weebly.com/

So, Life-Threateningly Important Point Number 01 - you must build your brand first. You must be clear. Do not muddy the waters. Save the funky tricks for later, when there's a chance that someone might know who you are. Put yourself in the position of a potential reader/buyer coming to your website. Show them the most important things first. Latest book. Upcoming releases. Make sure your reader/buyer can see these products and can get to them easily. They want to know who you are and what you've written, so make it easy for them. Not like I did.

I've kept a couple of aspects of this website made by an insane version of myself, and put them in the new one, although they are far from the main feature. The books are up front, everything else is there to explore if the visitor wishes.

Ah, straight away, Life-Threateningly Important Point Number 02 - Get the books up front! With links TO BUY! The first thing you see now on my brand new website is the front cover of my upcoming novel, with a link to Pre-Order. Actually, I've literally right this second just discovered the pre-order button is not functioning. So....

Life-Threateningly Important Point Number 03 - Check EVERYTHING. (These Life-Threateningly Important Points are coming thick and fast all of a sudden.) And check it again. And AGAIN. When I first published my new website, I trumpeted loudly about it (always happens after too many dry roasted peanuts) on Facebook, Twitter, all that stuff, confident that it was looking good, even though a few of the lesser pages weren't yet in place. A day or two later, I found the time to have another look at it. There were two pages of wildlife photography hanging over from the original template, there was a weird heading about 'Fotographia' that I couldn't get rid of, links weren't working, nightmare, nightmare, nightmare. It looked incredibly unprofessional (and don't you dare say it still does, I will cry). Check your work, people. Check it, and check it again.

Really, all of this should have been done already. I just put making a real author website off. I told myself, what difference will it make anyway? And I still don't know if it will make any difference at all. However, and here's...
Life-Threateningly Important Point Number 04 - Your books CANNOT sell themselves. You need to do everything you can, and if sites like Publishing and Other Forms of Insanity are telling you to have an author website, then damn well get one. Make it yourself, get a friend to do it, pay for it to be done, whatever. But get it done. Maybe it won't be much help. But if you don't have one, then it DEFINITELY can't generate sales. It's your space to talk about your work, to show off your work, so why not? I thought of it this way - Every time I read a Clive Barker book or think about one, I head to his website to catch up on what he might be doing next (more specifically, when is he going to release the next bloody Abarat book). So if I'm doing that, others are.

It all makes sense.

Honestly, take advice from someone who's done everything wrong.

(Edit: I wrote a piece about websites and didn't even put a link into mine. Amazing, right? www.steveconoboy.com )

Laters

*******Pre-order A Graveyard Visible on Amazon now!*********