Nobody bothered to read my last post about It, the deep, insightful and topical piece that I thought was totally relevant right about now.
Get bent, all of you.
Anyway, on with today.
My problem (apart from a slight attitude issue) at the moment is promoting my own fine novels. I'm not good at it. It's a complete bogglement to me.
I tend to think about promotion, shrug, then hide myself in the writing of the next novel. Very unprofessional.
I've said this before, but that doesn't make it any less true. I allowed work to get in the way of my writing and I let that happen for way too long. It got out of control. 60 hours a week has become the norm. Not good and not right. It was hard to write, let alone think about promoting my work or putting fresh stuff out there. It's been frustrating to release Mac Pliers then realise that I haven't really done anywhere near enough to support it. I can't let that happen again.
I did try, though.
The thing with Twitter is, it looked to me like Mac Pliers was getting completely lost in a vast sea of other books. A lot of people know how to get the best out of a tweet - make it visual with a cover image, use the right hashtags, get those key words in. When everyone knows how to do it right, it's hard to stand out. Unless you bombard Twitter with adverts every ten minutes, that is, and then people just get sick of seeing your book. I'm trying to use Twitter again, sparingly, but... I still get the feeling that the only people retweeting books are those who are only after a retweet themselves.
But you've gotta try, right? Something's better than nothing.
The thing with Facebook is, it's just my family, mates and people I knew in places I worked once. These people would either buy a copy anyway, expect a new one, or don't like me but can't be arsed to have me 'removed' (ominous). One can always try Facebook advertising, one supposes, but one was broke, so one didn't, did one?
But you've gotta try, right? Something's better than nothing.
The thing with getting reviews is, well, you've got to get people to write them and post them. I tried so many book bloggers, read their sites to get an idea of what they were like, personalised each and every contact, and I think I ended up with one review out of it, and I didn't realise that review had gone live until months later.
Something's... better than nothing?
And there's a load of sites that promise you a promotion package, for a price. Eye-watering prices, some of them (although, to be fair, anything beyond stumping up a tenner makes me weep (ask my girls, I've got a chain wrapped around my wallet)). I couldn't really see much benefit to anyone who took on these book blitzes or bashes or bonanzas or bombing raids or whatever they're called.
It was all a bit discouraging.
But.
This time I'm not a new writer with just one book to his name. I'm a seasoned veteran, with his second (fantastically well-produced) novel on the way, both in the same genre. I've got an actual body of work to peddle here. And I think I need to work to one other strength - I'm not self-published. This isn't vanity, and I'm not expected to 'donate' towards the publishing company's marketing costs. I am true legit. For real.
Things seem to be going a little better this time. I'm about to send off A Graveyard Visible to be part of a fantastic new review scheme, Kid Lit Exchange. Find them here: https://theloudlibrarylady.com/kidlitexchange/ These guys ask only for one copy of your book, then, when one of their reviewers wants to read it, the Kid Lit Exchange sends it out, and it's that one copy which does the rounds. Fingers crossed for a few rounds, then.
I've decided not to give up on book bloggers either, and I'm going through a ton of blogs to find out who might be a good fit for good old AGV (plus my publisher is proving to be very helpful so far, offering to send out copies on my behalf. Sweet!)
Also, to my absolute horror, I have landed an interview on a podcast. Yeah. One of them things where people can hear you. And see you, I think, because I've got to do it over Skype. My God. I'll have to brush my bloody hair.
It took me about a week to pluck up the courage to choose a time slot for the interview (early October, broadcast date as yet unknown). I had to pretend to myself that it wouldn't be awful and my voice wouldn't sound terrible and I'd sound very charming and witty and that it's all for the good of the book. Got - to - try.
I shall also be throwing myself into everything else, yes even the stuff that I'm not sure worked the first time - Twitter, Facebook and it's forums. I think blogs and review and book news sites are the way to go, though. Author spotlights, reveals, that sort of thing. You've gotta try, right?
What you have to be, then, is brave. You must be determined. You must be bloody-minded in the face of ignorance. You must be a pain in the arse - but a nice one. Annoying is off the table. And whatever happens, you must be prepared to carry on. And on. And on.
I will post some (fairly) regular updates here, with what I've been doing, what's worked, what I'm trying next. See how we go, eh?
Come back soon for a freebie. Next post will be a short story, I reckon. Bit of fun.
Available for pre-order at Amazon.
Release date April 2018
Laters.
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